Recent articles

She’s not fighting for her life!

She’s not fighting for her life! In fairness to the Daily Mail’s Jason Groves the headline is the sub-editors’ and Groves immediately clarifies she’s fighting for her political not her actual life. The problem we all face is that our bodies are not great at telling...

Social Media – A two way street

Social Media - A two way street Rob Shimmin explores how companies and emergency services might improve their use of social media in a crisis, saying that the public could very well be inclined to help © 2019 Shimmin Ltd | All rights reserved | Privacy &...

If you were a brand – what would it say about you?

If you were a brand – what would it say about you? A view on personal branding by Rob Shimmin This is Stephen. He sells the Big Issue outside Charing Cross station. Do you recognize him? He quite literally ‘stands out’ by holding this amusing pose for ages, breaking...

Picking the Dream Crisis Team

Picking the Dream Crisis Team This article by Rob Shimmin puts a microscope on the individuals tasked with making decisions in a crisis, looking closely at their personality and how measurable traits might influence the way a decision is reached. © 2019 Shimmin Ltd |...

The Fickle Finger of Fate

The fickle finger of fate Rob Shimmin examines the phenomenon of fake news and its role in crisis creation and management – how do we quieten the echo chamber? © 2019 Shimmin Ltd | All rights reserved | Privacy & CookiesRegistered Address: 82 High Street,...

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